Stribe is a new plug and play programme that allows you to create a customised social network that sits alongside your website - allowing your visitors to connect and engage with each other, as well as with your content, without leaving your site.

Stribe is a finalist in the this year's Techcrunch50 and looks set for success, at least in the short term. This is a concept that many organisations will love - but it will be the uptake from website visitors that will determine its success.

Bespoke social networks are nothing new - Ning has made them easier than ever to create - but Stribe is the first option we've seen that attaches a network overtly to an organisation's website content. Indeed, the innovative interface could add a lot of value for Ning if they were to look at partnering (or even purchasing) the start-up.

The opportunities are vast, but there needs to be careful thought around the purpose and policing of such a network in order to make it attractive to join and revisit. Also, with current online successes such as Posterous aggregating online identities rather than creating new ones, Stribe is going against the grain to some extent.

Interesting to see who takes it on. We might even try it out on the Manifest London website so keep your eyes peeled.